Sponsor Spotlight: J+J Flooring

Company Name: J&J Flooring
Your Name: LaDonna Hale
Local Rep’s Position/Years: 1 year
IIDA member since: 2022

J&J is privately held and owned by Mr. Robert E. Shaw who owned his former company, bearing his name, which became the first carpet manufacturer to break into the Fortune 500. He guided the company to further growth as CEO until his retirement in 2006. In 2008, during the teeth of the recession, Mr. Shaw had a vision for a new flooring company. Mr. Shaw’s vision was so compelling that he left retirement and invested in what he called ‘disruptive methods’ – innovative technology that changed the way carpet had ‘always been done’. Knowing that he was taking a risk, yet believing it would pay off, in 2009 he founded Engineered Floors, LLC, and acquired J+J Flooring in 2016. J&J Flooring manufacturers Modular Carpet, Broadloom Carpet and our innovative Kinetex hybrid flooring product and have a full LVT line. Our facilities encompass 11,000,000 SQ. FT.

What is your favorite IIDA event and why?
Next Breakfast. I love the panel of speakers and the thought provoking conversation.

What is your favorite product/service offered by your company and why?
Kinetex because it’s Carbon Neutral and manufactured with 27 water bottles per tile. It is also NSF/ANSI-140 Platinum certified (the industry-leading standard for sustainability) and has a Red List Free DECLARE label.

What aspect of your company are you most proud of and why?
J&J is privately held which gives us the ability to make quick pivots when needed as well as our Kinetex Flooring with it’s healthy environmental footprint.

What value do you see in being an IIDA Oregon Chapter Annual Sponsor?
The ability to help support a community that supports our products by including us in projects with innovative design.

What impact do you see the IIDA Oregon Chapter having on the A&D community in Oregon?
A positive impact of support, strong leadership and fun.

What is your personal mantra?
Live in your Joyful Ascent

On a typical Saturday where can we find you?
Somewhere outside with my dog, husband and often times hanging with our 4 Grandbabies.