Author Archives: Maddy Gorman

State of the Industry

The State of the Industry survey is a vital research initiative that has been developed by the IIDA Oregon Chapter and is completely updated for 2020. In past iterations of this survey, we managed the process internally but found limitations to our approach. 

For the first time this year, we have contracted a data analysis company, Chmura, to implement the survey and compile the data to maintain the highest level of confidentiality. Chmura has been an excellent partner in the survey development and has also partnered with IIDA HQ for the National State of the Industry survey. 

In gathering data related to the Interior Design Industry in Oregon, we will build an elevated understanding of the presence, status, and impact of Interior Design. Typically, data from Oregon would be combined with the several states in the western region, which ultimately skews the results. Rather than rely on that data alone, our goal is to highlight our unique state conditions and enable an educated analysis with focused and relevant information. 

 

After the survey information has been gathered, the results will be compiled into an easy to read report that will be available at www.iida-or.org. For firms, the report can be used to view overall trends in staffing and fee structures, or to identify future opportunities. For individuals, it can highlight areas of demand and compensation levels. Ultimately, this report will be critical to encourage the development of industry friendly legislation and regulation that supports the health, safety, and welfare of the general public and all who are in the Interior Design Industry. 

We  appreciate your time and effort tremendously to build this tool and are happy to answer any questions you might have. Below, we have provided answers to common questions about the survey, but if you have any others, please contact info@iida-or.org. 

Q: How can we trust that our firm’s specific information will remain private/secure?

A: The chapter has contracted Chmura, a well known market data and economic analysis firm who also works with IIDA HQ to implement the national state of the industry report and the data will remain completely confidential. 

Q: What type of information will you be requesting?

A:The survey is focused primarily on staff composition and roles, fee totals, compensation range, project types, and project scale for projects billed to completion in 2019. 

Q: What will you do with this information?

A: The information will be anonymously collected, combined, and analyzed to produce an overall picture of the Interior Design industry in Oregon. 

Q: Will we have access to the final report or a summary of findings?

A: Once complete, the survey results will be available to all participants and accessible on our website. Past survey reports are available here.

Q: How does our participation benefit our firm?

A: Once compiled, the report will provide opportunities for you or your firm to evaluate:

      • Fee structures
      • Compensation levels
      • Market segment saturation
      • In state and out of state project types

Q: Who is being asked to complete the survey?

A: Any firm that is registered in Oregon and practices commercial Interior Design.

A Pivotal Year

Hello! My name is Kate Stuart and July 9th will mark my official IIDA Oregon Chapter Presidential inauguration for the 2020-2021 board year! Although I’m saddened I can’t celebrate with all of you in person, we still have a bright year ahead and an amazing year of accomplishments to celebrate. I hope you can join me on Thursday, July 9th to celebrate virtually at Pivot!

Last month the President of IIDA, Cheryl Durst, wrote a letter to all IIDA members across the United States called ‘Design for Humanity‘. In it Cheryl pointed out that we are in a pivotal year. A rising pandemic, the Black Lives Matter movement, and an upcoming presidential election. This is a year with a lot of uncertainty and change, but we will remain strong and optimistic and we will uphold our mission to be the face of professional Interior Design in the State of Oregon. To be a resource for our members and people who seek the services of professional Interior Designers. To uphold our profession to the highest standards and support legal recognition of the Interior Design profession in Oregon.

This organization is dedicated to serving our members and our community through this change and uncertainty, to design for humanity with dignity, equity, and justice. I have always been inspired by the IIDA manifesto, which states that:

“design is personal.  not political. design dignifies. it does not discriminate. design provides and provokes. it has no prejudice. design heals the heart, replenishes the soul, ignites the mind. design civilizes, not demonizes, design excites and exalts. it never excludes. design educates. it does not repudiate. design has empathy not antipathy. design is culture. design is craft. design is art. design is science. design is history. design is love. design speaks. design listens. design is everywhere. we are design.”

As President of the IIDA Oregon Chapter my first initiative is to continue to the fulfill the chapter mission statement and honor our organization’s manifesto throughout all we do this year. Here is a brief summary of the other initiatives and goals I have for our chapter.

Inspiration for the 2020-2021 bright color palette and graphic style.

 

Continued Growth

Last year we gathered in the Redd on Salmon and spoke about our initiative to grow our chapter. This year we plan to continue forward with that initiative, by evolving our chapter and finding brand new ways to reach a broader audience and make a larger impact.

 

Community Involvement/Philanthropy

With that continued initiative in place, I’d like to challenge our chapter to become more involved with our communities. 2020 has been a hard year for our country, and Portland needs us to give back. We’re such a strong group of talented, creative, and hardworking people and when we come together we can really make a huge impact. This year we will strive to use that talent and passion to help us grow and give back to the people in our community. 

Through this effort I hope to further educate our growing chapter to the advocacy efforts of the commercial interior design profession in the state of Oregon.

 

Virtual Events/Digital Presence

Our world was turned upside down this March. Some of our favorite events were planned, re-planned, and rere-planned to accommodate everyone’s safety and well-being. While we are saddened by this, and we miss seeing your faces in person, our number one priority is your safety. With that in mind we made the tough decision to virtualize all of our events until 2021. We will continue to reassess this decision every few months, but with this challenge some exciting opportunities arose. 

For example the design crawl planned for April has been re-introduced as a virtual design crawl series. We just wrapped up our tour of the Meir and Frank Redevelopment by Bora Architects, and are looking forward to our next two tours coming up in July and August. The virtual version of the event opens the door to touring new projects that we might not have normally considered due to their distance from Portland. We’re also capable of reaching a greater audience in other parts of Oregon who might not have traveled to Portland to attend. It’s possible that in the future a virtual version of this event could continue alongside our in person Design Crawl now that we’ve developed the necessary tools and programming for hosting it!

 

Catalyst Grant

IIDA HQ recently launched an exciting program called the IIDA Catalyst grant program. The purpose of the program is to fund projects that move our chapters forward, enrich the organization and promote the association’s mission of advancing excellence in Interior Design. Our summer board retreat kicks off on July 23rd and it is here that we will be generating ideas for a program or project the IIDA Oregon Chapter would pursue, if we had the funds to make it happen.  Whether it’s membership, education, branding, leadership or just organizational basics, the Catalyst Grant is designed to help meet our chapters most desired programmatic needs. We look forward to providing you updates on our efforts with the catalyst grant initiative for our chapter.

Last year we were awarded the Catalyst Grant to conduct the State of the Industry Survey, we used the grant funds to hire a third party organization, Chmura Economics, to conduct the survey, collect results, and analyze the data for us. Chmura’s role in this process ensures security and anonymity around all responses, only aggregated data will be shared with IIDA. The State of the Industry Survey will be kicking off this month and I encourage you all to help us make it a successful representation of the State of our Industry in Oregon by participating.

We have more challenges to overcome, more events to re-think, and creative solutions to develop for our very unique year. I am looking forward to what this strong group and tight knit community can do!

With that I would like to remind you all about the call for submissions for the 2020 (Virtual) Design Excellence Awards, as well as nominations for the 2020 Emerging Professional Award, Legacy Award, and Industry Award in August.  Be on the lookout for instructions on how to submit!

Lastly, I’d like to thank my firm, GBD Architects for the tremendous amount of support the firm has afforded me so far in my new role with IIDA. In addition to GBD, many firms and companies commit time and resources to the Chapter by supporting Board members. Our 30 member board is comprised of a diverse group of individuals who come from different design backgrounds but who are rooted in their passion for community engagement and the power of design.

Board members and IIDA Oregon Chapter members, I look forward to collaborating with you this year, and I am honored to serve as your 2020-2021 IIDA Oregon Chapter President.

Sincerely,

 

 

Kate Stuart, IIDA
IIDA Oregon Chapter President

Thank You, and a Warm Welcome

As the month of June concludes, so does my term as President of the IIDA Oregon Chapter and we have another board of directors to celebrate. 

While the past few months have changed our typical operations, we have continued to develop and deliver content to support our members. With respect to the ongoing health and safety measures, the board of directors has made the decision at this point to host virtual events only through the rest of the year. We miss the interaction, the smiles, and the fun of our past events, but the virtual platform has provided the opportunity to rapidly expand our reach outside of the Metro area. Our future goal is to combine the benefits that both event types present to create a larger and more connected community. 

During uncertain economic times, the impact on our industry is challenging to predict. One of the best ways that we can be better equipped as companies, business owners, and designers, is through studying the economic conditions. As a result of our 2019 Catalyst Grant award, we contracted Chmura, a third party company to help us gather data about our industry. For the first time since 2018, Chmura will be implementing our State of the Industry survey to anonymously quantify our impact on the economy. These survey results will be available to employers and employees alike and will be an invaluable resource for our community.

A little more than a year ago we held our annual celebration in SE Portland and on July 7th we will celebrate again. Not only will we welcome the incoming President, Kate Stuart, but we will also welcome the rest of the board for the 2020-2021 board year. I hope you will all join us (please register on Eventbrite) and meet your new board of directors.

Thank you for your continued support of interior design in the State of Oregon.

 

 

Kyle Holzkamp, Associate IIDA

IIDA Oregon Chapter President 2019-2020

Annual Sponsor Spotlight: Opsis Architecture

Company Name:
Opsis Architecture, LLP
Your Name: Jeri Tess, Associate Principal & Senior Designer
Number of years in business: 20 years

Company Description:
Opsis is a 56-person architecture / interiors / planning firm focused on serving private and public clients. Our staff includes 33 registered architects and seven interior designers serving clients across education, arts, recreation, civic and commercial markets. 

Opsis Architecture’s mission is to advance our client’s vision through inclusive and inspired design, elevating the human experience and nurturing our environment with the enduring art of design. We affirm our commitment to diversity, celebrate cultural and intellectual richness, and are unwavering in our advancement of inclusion and equity honoring all people. In pursuit of these goals, we embrace the challenges of sustainability, climate change, and the responsibility to improve our environment. 

Our studio culture embraces the values and activities that coalesce around exploring, giving and sustaining as a continuum that builds a sense of community within and outside the studio. Learn more at opsisarch.com.

What is your favorite IIDA event and why?
Next: An Annual Keynote Speakers Series and more specifically the recent event “The Myth of Empathy”.  This was an incredibly relevant subject matter that sparked a great deal of conversation and is very relevant to the work of Interior Design. The Next events have been very inspiring and I hope they will continue.

What aspect of your company are you most proud of and why?
The Opsis community and its commitment to the larger community and the high quality of design and commitment to sustainability.

What value do you see in being an IIDA Oregon Chapter Annual Sponsor?
IIDA is a strong voice for the interior design community and in particular the Oregon chapter provides excellent programming and events and a strong sense of community. 

What impact do you see the IIDA Oregon Chapter having on the A&D community in Oregon?
IIDA Oregon provides great educational programming around current design thinking, social responsibility and technical aspects of interior design. They provide a forum for advancing the profession of interior design.   

What are your firm’s core values?
We embrace our responsibility as designers to improve the environment through the well-considered intervention of our architecture. The interconnection of sustainable practices in our buildings and studio environment is a core value of the Opsis culture. 

What gets you excited about design?
The opportunity to work with clients to realize their project and create spaces that will inspire users while meeting all their needs. 

Favorite design magazine/blog?
Archdaily

Most inspirational project?
Pat Reser Center for Performing Arts, a 550 seat world–class multidisciplinary arts center in central Beaverton that will enhance the cultural and economic vitality of Beaverton, Washington County and the greater region by providing more access to arts, entertainment, and educational programming for residents and visitors.

What does interior design legislation mean to you and/or your company?
We are committed to supporting the efforts of IIDA Oregon Chapter to enact meaningful legislation that will elevate the entire profession of commercial interior design in the state of Oregon. We recognize our responsibilities on the public’s health, safety and welfare.

Annual Sponsor Spotlight: Absolute Resource

Company Name:
Absolute Resource
Your Name: Jayson Gates
Local Rep’s Position/ Years: Founder & Partner / 10+ Years
IIDA member since: 2006
Involved on the IIDA Oregon Chapter Board: I have served as Chair, Education and Forums, VP, Education and Forums and Oregon Chapter Advisor

Absolute Resource builds enduring relationships between design professionals and the most creative, innovative brands in furniture, textiles, lighting and acoustical products. Alongside my twin brother and business partner, Jordan Gates, we are committed to delivering the culture & brand identities of our partners to the Pacific Northwest design community. We are dedicated to building relationships that endure and support our interior design colleagues’ professional growth and legacy. Project success is our number one goal and we will work diligently to ensure your success.

Partner manufactures include: TURF, Naughtone, Leland, Rich Brilliant Willing, Spacestor, Camira, and Montisa. 

What is your favorite IIDA event and why?:
NEXT Breakfast. This year’s event solidified NEXT as my new favorite. The opportunity to engage with design leaders in an atmosphere of learning and growth is what we’re all about. We love the intimacy, and how NEXT cultivates engaging and thoughtful conversations. This event brings together the best designers in Oregon and successfully integrates with professional thought leaders from all over the country. NEXT creates a space where new ideas flourish and inspiration abounds. Yes please :).

What is your favorite product/service offered by your company and why?:
We offer legacy partnerships with some of the most creative and innovative brands in design today. We love working with Designers to build relationships with people that will foster growth of their design portfolios and professional ambitions. We are successful and fulfilled when we align successful partnerships that cultivate growth.

What aspect of your company are you most proud of and why?:
We are proud to be in the Pacific Northwest and part of a community that is leading the way with award winning local & global projects.

What value do you see in being an IIDA Oregon Chapter Annual Sponsor?:
We support Interior Designers and the business of Interior Design. We are fully aligned in our values and culture with IIDA Oregon. It’s a no brainer for us to be a part of the Oregon chapter at an annual sponsorship level. We thrive as you thrive.

What impact do you see the IIDA Oregon Chapter having on the A&D community in Oregon?:
There is no association with a greater impact on Interior Design in Oregon than IIDA. IIDA provides the tools and information for design professionals to succeed and have a voice on their future and the future of our profession.

What is your personal mantra?:
To be a shining light on myself and those around me.

What gets you excited about design?:
The ability to influence and guide humanity’s path through thoughtful design & innovation.

Favorite design magazine/blog?:
Interior Design Magazine

On a typical Saturday where can we find you?:
Hanging with my wife, Carrie two beautiful daughters, Tottie & Tippi, and our new golden retriever, Goldie. Hopefully on our way to somewhere exotic and exciting.

What does interior design legislation mean to you and/or your company?:
We’ve been thinking a lot about this lately. With the pandemic and the anticipation of new regulations and liabilities surrounding the return to the office, having a partnership with the IIDA to engage with local and national leaders to drive the conversation is now more important than ever.

Designers will have to navigate these new regulations and integrate them into their design strategies. These are enormous challenges with heightened attention on employee health & wellness which will result in a new, dynamic set of expectations.

Interesting fact?:
I discovered Interior Design by answering a classified ad in a newspaper on my first day in Oregon in 1999. 

Elevating IIDA Students

Photo featuring students from the 2020 IIDA SHIFT Student Conference

In advance of our upcoming student focused event “Career Insights”, IIDA Oregon Director of Student Affairs Peter Harrison shares his perspective on how design students can elevate themselves professionally to stand out in their future career planning – especially now during this uncertain time. This perspective is shaped from his experience both as an IIDA Student in the Intermountain Chapter  and now as a practicing Interior Designer at ZGF in Portland, Oregon. As Director of Student Affairs, Peter has been passionately involved in several student events and attended the 2020 IIDA SHIFT Student Conference in Dallas, Texas this past January. This three day conference is focused on elevating students as they shift from their school careers to their professional careers. Read ahead for his three pieces of advice that are valuable to any emerging professional looking to set themselves apart in the job market:

1. Create a Strong Digital Presence 

Now that we’re connecting digitally more than ever before, it’s imperative for students to have a strong and polished digital presence that accurately conveys their personal brand and highlights what they bring to the table in the best way possible. This digital presence can include a wide range of things, but at a bare minimum should likely include:

Portfolio + Resume 

Your portfolio and resume are the foundation for showcasing your design work and the best way to quickly get a sense of who you are. It should be professional, well crafted, and visually represent who YOU are as a designer.

The best portfolios and resumes are ones that:

  • Utilize consistency rigorously (Same font, colors, symbols, etc)
  • Have a methodical layout – for portfolios I always recommend starting with your strongest project to capture the employers attention and end with your second strongest project, you want to leave a good lasting impression.
  • Show restraint – less is more. You do not need to include every single sketch, rendering, floor plan, elevation, material palette. Include only your best work – what’s needed to convey the most key information about the project.
  • Include process work in your portfolios such as hand sketches, diagrams, and physical study models.
  • Tell the whole story of a project, without the designer needing to explain anything. Remember that you will often submit a resume and portfolio before any interview so when an employer reviews your material they should instantly be able to understand your process and get a good sense of the story you’re telling in each project.

Instagram/Pinterest/Personal Blog

Design is a deeply visual profession and so it’s important to showcase your personal design voice. Many employers may often want to see your aesthetic and who you are – having a professional and polished Instagram or Pinterest board will give a glimpse into how your design perspective and help present you as a more holistic designer.

LinkedIn profile

LinkedIn is the foundation of business and professional connections. It’s a fantastic way to connect with potential employers, find jobs, and network virtually. A well crafted profile should:

  • Include current headshot and profile photo
  • Include relevant design experience such as internships or summer jobs and be as detailed as possible including accurate dates and what work you did while employed.
  • Showcase your passions by listing clubs/organizations you’re involved in
  • Have endorsements of your skills – don’t hesitate to ask former employers or professors.

2. Practice Your Pitch Through Networking 

Students often struggle with networking – it can feel forced or uncomfortable for many of them. I believe it’s important to shift that focus and view networking for what it is at its core – it’s relationship building, it’s about connecting with people in and outside your industry sometimes over shared background, experience, or educational degree. When you shift your mindset, it suddenly becomes a lot more approachable. Here are a few ways networking can be done:

IIDA Events

The IIDA Oregon Chapter hosts dozens of events each year including educational forums, happy hours, and signature events like Design Excellence Awards and the NEXT Breakfast. There are also events focused just on students including our Fall Symposium and the Spring Design Charette. These events, both virtually and in person, are a perfect chance to connect with designers and industry partners and trust me, they love talking with students – you are the future of the profession!

Lunch or Virtual Coffee with a Designer 

If you’re curious about a certain kind of design work or want to learn more about someone, asking a designer or manufacturer rep to go to lunch (or a virtual video call) is a great way to connect and learn about what they do. These candid and open discussions will give you a lot of insight into the day-to-day of what the design profession actually is or isn’t. I know for me personally that some of my most influential career decisions  happened because of what perspective I gained from these types of meetups.

3. Know Your Worth

The phrase “Know Your Worth” often gets thrown around too much without necessary explanation and for students, this can feel like a loaded term. For me personally, I like to think of it as aligning what you’re asking for (benefits, compensation, etc) with what value you bring to the table (skills, knowledge, personality, work ethic). For students and emerging professionals asking for your worth may feel daunting – you may simply be looking for a job, any job, and the thought of negotiating or asking for what you feel you deserve feels impossible. I promise that as a student you have a lot to offer a potential employer. Some of the assets you may bring include: a flexibility and nimbleness in your work ethic, deep technical knowledge of current and emerging programs, excellent public speaking and storytelling abilities, or even a passion and knowledge of sustainability or design research – these things have value. A well accomplished negotiation is where both you and your employer align on what you bring to that table and they see that value and compensate you accordingly. YOU are the best advocate for yourself so don’t sell yourself short!

To conclude that even though there is a lot of uncertainty right now, students and emerging professionals have a lot to look forward to. The design industry is incredibly enriching and I do believe we will come out of this stronger than before. I firmly believe if you practice patience and continue to be tenacious in pursuit of your career goals that they will happen – it might not be immediate but they will happen.

*Curious to hear more? Tune into the episode “Persistence During Unprecedented Times” of Mile Long Trace Postcast  where former IIDA Oregon Board Member Elizabeth Lockwood interviews Peter on his thoughts about students. In the episode they dive deep into discussing internships, networking, becoming indispensable, and why the future of interior design looks bright*

Content by Peter Harrison, IIDA Oregon Chapter – Director of Student Affairs.

Member Spotlight: Chris Pero

Name: Chris Pero
Company/Position/Years?:
Founder and Chief Curator
perodesign art and framing established 2008
chrisperodesign.com
chris@chrisperodesign.com 

My current projects:

  • I am working with a client to put aerial photographs in their elevator cabs in
    Seattle. I did this for the same client in Portland. The high contrast black and
    white photos were such a hit in Portland that my client is looking to do this in
    their whole portfolio across the country.
  • Working with a Seattle client to come up with artwork in a commercial space that has 4 wings. They need a creative way to differentiate the wings so tenants and guests can tell what building they are in. It’s wayfinding, with art.
  • I am also working on a couple senior living projects. We are working closely with
    the design team to procure the art, as well as installation.

My Creative Process:

As an artist myself, I love surrounding myself with eye candy, so the process is really fun
to me. I focus on how we can really show off what a company does. I try and tailor my
process to help my clients find the art that enhances what they do. We work hard to
determine the goals, plan, and budget. In some cases we use marketing photos that
the client already has to create the art that will help inspire them. There is art in what
people do, I strive to show them that.

Project I am most proud of:

The Ah Ha wall at SAIF Corporation. Where we incorporated their slogan “Work, Life,
Oregon” with their own images to make an exciting wall that is art in itself. Art that
reminds them why they do what they do.

I work closely with local artists too. I want to make everyone’s project different. So, I
am really excited about the artist I know, and continue to find new artists all the time.
I’m always looking for that perfect look to go with my client’s needs.

Personal Mantra:

“Show off what you do best.”
I love to showcase what a company does.

Why I am a member of IIDA:

I think it is really important to stay in contact with creative professionals in order to
collaborate better. It is rare that a large project involves just one person, or company.
Finding the right people to pull a project together is the first step in making it happen.